Consumer Packaged Goods
Reimagine Your Consumer Product Journey by Embracing Data-Driven Strategies
Today’s consumers demand more than just products; they seek experiences. At SENEN, we understand this shift profoundly. We collaborate closely with companies across the consumer goods value chain, harnessing real-time, actionable consumer insights driven by data and analytics.
Our hands-on approach is unparalleled. We offer end-to-end solutions, from understanding your consumers on a deeper level and developing winning strategies to accelerating brand growth and managing key retail accounts more effectively.
Our Pillars
Customer Insights
From the food industry to consumer durable goods, managing a portfolio of products requires new methods of acting on customer insights. To guide brand investment and redraw segmentations, our Demand Centric Growth approach maps what is driving consumers’ choices in each category or niche so you can build advantaged positions with strong growth potential.
Digital Marketing
Achieving digital marketing maturity is an industry-wide challenge for the consumer products industry. We help CPG companies integrate digital tools, collaborate with agencies and martech providers, and blend new talent with current staff and external creatives to drive results.
Climate Change and Sustainability
There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help CPG companies rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.
To reach your consumers, you need to know where they’re looking, how they purchase—and even precisely when they’re ready to buy. Using 360˚ consumer profiles, enhanced by AI systems, and retail partnerships, we can help you create “segment of one” targeting, tailored to specific channels and capable of being scaled up to capture massive market share.
Our Clients
Pepsico
80% More Conversions
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Pepsico
3x More Sales
Continue Reading More Case Studies
Navigating Nike’s Digital Frontier in the Changing Market with Data and Analytics
Actionable change is at the core of everything we do.
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