Customer data onboarding is the process of moving offline customer data, such as personal information and purchasing history, into an online service to create a complete customer profile.
This process involves combining customer data like names and addresses with information that can be gathered through a customer’s browsing history to personalize marketing and advertisements, suggest relevant content, and overall improve a customer’s online experience.
Obtaining this information from a customer allows businesses to better understand the needs and wants of their customer base based on location, age, gender, or another of many demographic factors. This would allow a business to create targeted advertising efforts that are backed by data and relevant to the customer, increasing effectiveness.